Analisis Faktor-Faktor Pemilihan Kafe yang Dikunjungi pada Masyarakat Sampit
Sari
This research intends to uncover the characteristics that are considered when members of the Sampit community choose cafés to frequent. Participants who have been to cafes in the city of Sampit are the subjects of this investigation. Their ages vary from 16 to 55, and there were a total of 100 people who participated in the research. Non-random sampling combined with a purposive sampling methodology was employed as the method of sampling, and the questionnaire in the form of a Likert scale was used as the research instrument. Multiple linear regression is the approach of data analysis that is used here. According to the findings of the research conducted, the diversity of menus has a major impact on the choices made by customers when selecting a cafe in the city of Sampit to which they will pay a visit for the purpose of making purchases. When it comes to selecting a cafe to visit in the city of Sampit, a customer's choice to buy a drink or meal at a certain establishment is not significantly influenced by factors such as location, price, level of service, or ambiance.
Kata Kunci
Teks Lengkap:
PDFReferensi
Angriani, Andi. (2018). Pengaruh Varian Menu dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Catering Ukhuwah Di Makassar. Universitas Muhammadiyah Makassar.
Anggraini, N. (2018). Harga, Lokasi, Kualitas Pelayanan Dan Pengaruhnya Terhadap Keputusan Pembelian Pada Zahara Hijab Collection Warujayeng. Fakultas Ekonomi, Universitas Nusantara Persatuan Guru Republik Indonesia Un Pgri Kediri, 1–108.
Dewi, T., & Masruhim, M. A. (2016). BAB II. Laboratorium Penelitian Dan Pengembangan FARMAKA TROPIS Fakultas Farmasi Universitas Mualawarman, Samarinda, Kalimantan Timur, April, 5–24.
Fena, T. (2013). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian di Gatherinc Café & Bistro Citraland Surabaya. ISSN 2502-3632 (Online) ISSN 2356-0304 (Paper) Jurnal Online Internasional & Nasional Vol. 7 No.1, Januari – Juni 2019 Universitas 17 Agustus 1945 Jakarta, 53(9), 1689–1699. www.journal.uta45jakarta.ac.id
Janna, N. M., & Herianto, H. (2021). Konsep Uji Validitas Dan Reliabilitas Dengan Menggunakan SPSS.
Li Harlyan. (2013). IV,V,LAMP,I-14-deo-FE. Ledhyane.Lecture.Ub.
Maiti, & Bidinger. (2017). Sumber: Data diolah untuk penelitian. Journal of Chemical Information and Modeling, 53(9), 1689–1699.
Prasetyaningrum, E., & Hilaliyah, S. A. (2022). Analisis Perilaku Adopsi Digital Marketing Pada UMKM Menggunakan Model UTAUT3 di Era New Normal. Jurnal CoSciTech (Computer Science and Information Technology), 3(2), 226–233. https://doi.org/10.37859/coscitech.v3i2.3955
Priyono, E. (2006). Analisis Faktor-Faktor yang Mempengaruhi Konsumen dalam Memilih Kafe di Kota Surakarta. Benefit, 10(1), 49–65.
Purnomo, A. K. (2017). Pengaruh Cafe Atmosphere terhadap Keputusan Pembelian Gen Y pada Old Bens Cafe. Jurnal Manajemen Maranatha, 16(2), 133. https://doi.org/10.28932/jmm.v16i2.384
Purwanto, A., Nurahman, & Ismail, A. (2020). Exploring Consumers’ Acceptance of E-Marketplace Using Tam and Flow Theory. Indonesian Journal of Applied Research (IJAR), 1(3), 170–182. https://doi.org/10.30997/ijar.v1i3.76
Putra, D., Rusda, D., & Aziz, A. (2020). Analisis Penentuan Pusat-Pusat Pertumbuhan (Growth Pole) dan Wilayah Belakang (Hinterland) Provinsi Kalimantan Tengah. Ecoplan, 3(2), 105-118. https://doi.org/10.20527/ecoplan.v3i2.161
Putro, R. Y. A., & Kamal, M. (2013). Analisis Pengaruh Brand Reputation, Brand Competence, dan Brand Liking Terhadap Trust In Brand Pada Konsumen Windows Phone Nokia di Surabaya. Jurnal Studi Manajemen Organisasi, 10(2), 178–185. https://doi.org/10.14710/jsmo.v10i2.5916
DOI: http://dx.doi.org/10.56589/keizai.v4i1.278
Keizai
Gedung Fakultas Bisnis, Universitas Darwan Ali, JL. Batu Berlian, No. 10, Sampit, Kabupaten Kotawaringin Timur, Provinsi Kalimantan Tengah, 74325
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi 4.0 Internasional.